Full-Stack
Digital
Marketer.

5+ years driving growth through paid media, content strategy, and e-commerce optimisation. I own the strategy, execute the campaigns, and measure what matters.

🎯
Core Expertise
Paid Media Strategy
Meta · Google
🛒
E-Commerce
Shopify + WordPress
CRO rebuilt
✍️
Content & SEO
Strategy to Production
Multi-channel
What I do

Where I create impact

From strategy to execution — I work across the full marketing stack to drive measurable growth.

🎯

Paid Media

Full-cycle campaign management across Meta and Google — from audience research and funnel strategy to creative testing and ROAS optimisation.

Meta Ads Google Ads A/B Testing ROAS Funnels
🛒

E-Commerce & CRO

Building and optimising e-commerce ecosystems on Shopify and WordPress — from product data integrity and UX flow to conversion bottleneck diagnosis.

Shopify WordPress CRO UX Flow Product Data
✍️

Content Strategy & SEO

End-to-end content pipelines: editorial calendars, copywriting, video scripting and production — optimised for organic reach and consistent brand voice.

Content Strategy Copywriting SEO Social Media Video
📐

Creative Production

Visual assets aligned to brand guidelines and campaign goals — from photography direction and video editing to social-ready graphic design.

Canva CapCut DaVinci Resolve Photoshop Creative Direction
5+
Years of experience
3
Industries served
2
Languages — PT & EN
Creative Portfolio

Selected Work

Video production and content creation across real estate and automotive — from scripting and direction to final edit.

Houses
Cars
Cars — Video 1
Watch on YouTube ↗
Cars — Video 2
Watch on YouTube ↗
Background

Experience

Across agency, retail, and public sector — always focused on growth and results.

2022 – 2024
Social Media Manager
Sorriso City Hall · Brazil
  • Managed official digital communication for a municipal government of ~100,000 residents
  • Built city-wide content strategy and editorial calendars, aligning multiple stakeholder departments
  • Handled crisis communication workflows with real-time publishing under strict institutional constraints
  • Produced photo and video coverage of official government activities and public events
2021 – 2022
Marketing & Social Media Coordinator
Impact Urban · Brazil
  • Rebuilt the entire e-commerce ecosystem (Shopify + WordPress), eliminating structural conversion bottlenecks
  • Led end-to-end content production — scripts, filming direction, and final editing for social and brand channels
  • Aligned promotional campaigns across e-commerce and physical retail for seasonal product launches
2020
Paid Media Manager
Flux Agency · Brazil
  • Managed full-cycle paid media strategy for multiple clients across Meta Ads and Google Ads
  • Built A/B testing frameworks for creatives, copy, and audience targeting
  • Onboarded clients and translated business goals into tailored performance media plans
2025 – Present
International Transition & Professional Development
Cork, Ireland
  • Relocated to Ireland as part of a long-term international career move
  • Actively seeking digital marketing and e-commerce roles in the Irish market
Credentials

Certifications

Industry-recognised credentials across CRM, marketing automation, and inbound strategy.

Salesforce
Salesforce Certified Associate
✓ Certified
HubSpot Academy
Inbound Marketing Certification
✓ Certified
HubSpot Academy
Marketing Software Certification
✓ Certified
Learning Lean UK · CSSC
Lean Six Sigma Green Belt
⏳ In Progress — Sep 2026
Let's work together

Open to new opportunities

Looking for a versatile digital marketer who can own strategy and get hands-on with execution? Let's talk.

📍 Cork, Ireland  ·  EU Citizen